The Joy of the Journey

Going the extra mile and thinking about what you can't see as much as what you can see - that's how we think.

Discover Diono


If you are reading this it probably means you’re well on the way towards one of the biggest, scariest, and yet most exciting journeys in life – parenthood. So, here at diono we’ve made it our passion to lovingly engineer ideas that are all about safety and smiles – wherever you are going. From clever little accessories for big days out to ultimate car seats and wheels of wonder for new adventures, we produce all the things you need and some things you didn’t even know you wanted.

We are a brand born in Seattle and shaped in the uber cool Pacific North West, where different is part of the everyday and adventure meets invention.  We are commonsense people – at Diono we make commonsense into smart thinking, commonsense into love, and commonsense into magical moments. We know it’s the little ideas that make a big difference and go a long way. We are all about being directly relevant, in the moment when you really need it. From the safety that gives you peace of mind and freedom to enjoy the journey to the helpful intuitive features which add a bit of everyday magic. We go above and beyond to make each journey a joy.

Our Story

Diono Seattle Skyline


made of seattle

We all know that where you come from shapes the way you are. We come from Seattle, one of the planet’s most innovative cities. Where world-leading brands like Amazon and Boeing nestle for space between evergreen forests and an active volcano (Mount Rainier).


“most innovative product” award

The Diono Mighty-Tite debuted at the Juvenile Products Manufacturers Association (JPMA) show in 1999. It went on to win the Most Innovative Product award from Mother & Baby in 2002.

across the atlantic

Wind of our success in America traveled all the way across the Atlantic and Diono established its first overseas wholesale operation in Staffordshire, England.

the super mat protection

2002 also marked the introduction of the Super Mat, designed to contour to any vehicle seat and protect upholstery from permanent indentations caused by child safety seats.


the radian car seat

Diono transformed the industry for a second time with the introduction of the Radian Convertible Car Seat, the first steel-reinforced folding car seat designed to make travel and storage more convenient than ever.


the monterey expandable booster seat

Being the first was becoming a thing for us, so we thought about where else we could start to innovate. We had a break through with the Monterey Expandable Booster, the first height and width-adjustable child booster seat designed to accommodate children as they continue to grow up to 63 inches tall or 120 lbs.

Diono doodle artwork

2008 – 2011

inner ingenuity

The Monterey went on to win several prestigious awards.

  • Mother & Baby “Best Junior Car Seat”
  • Creative Child “Top Choice of the Year”
  • Parent Tested Parent Approved “Seal of Approval”
  • Consumer Digest “Best Buy
  • Practical Parenting “Silver Award”

Not to be left behind, the Radian was also recognized with several honors.

  • Pregnancy & Newborn “Reader’s Choice Award”
  • Creative Child “Top Choice of the Year”
  • Parent Tested Parent Approved “Seal of Approval”
  • National Parenting Center “Seal of Approval”
Diono seat belt doodle


top of the brands

Diono made its fourth appearance on the Inc. Magazine’s “500 Fastest Growing Private Companies.” Diono was also placed on Inc.’s list of “Top Consumer Products & Services.” On a local level, Diono earned a place among top companies in the Seattle metro area.


Winona Capital invests in Diono to fuel growth and innovation. The new partnership will allow us to continue developing new products and innovations that set the standard for safety within the juvenile industry. learn more

Diono made its seventh appearance on the Inc. Magazine’s “500 Fastest Growing Private Companies.”

Diono Doodle Hearts

loved all over the world

Today, we have more than 100 original and thoughtful ideas available in 54 countries across the globe. We have offices in the United States, United Kingdom, Canada, France, Germany, Hong Kong and China.


We owe a special thank you to our fans and followers for helping us on our way – thank you!

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